Owners & Presidents: The difficult survival issue to address

The issue? Your business viability and survival are at risk.

Today’s Jobless claims five-week total is roughly 26.5 million and it is a greater stretch of job losses than the Recession of 2008-09. This is the recession on steroids.

As Owner or President—you must get ahead of this! Forget the past 2-3 years results when your salespeople were basically “taking orders” as money was abundant and customers were buying! Business was good-even great.

YOU will want to survive what is happening:

  • Most companies will not be spending as they did
  • They will say: Purchases are “price based or cost plus.”
  • You will be pushed as never before…and your salespeople will want to ‘give it away.”
  • Performance expectations will be lowered.

This is nothing you asked for or even anticipated!

YOU will need a clear path to navigate forward, after you do some “belt tightening,” initial cost & expense cutting, and cutting “overhead positions.”

YOU will be faced with evaluating your sales staff, to determine who can & will adapt to the “new normal,” and who will not! In short, who will succeed and who will NOT get you & your business to where you must go?

Remember, just because someone was “good” during the previous market, doesn’t mean they’ll be successful in this new “work from home” era.

It is the time to analyze your sales staff headcount—not yesterday’s results (because good sales can hide a lot of sales weaknesses.)

CEO’s Presidents and Owners must know:

  • What is the “realignment ROI” to get you through this crisis?
  • Do current sales capabilities match the new sales requirements?
  • Where are the sales skills gap compared to the critical skills required to accelerate growth?
  • Does sales role realignment save cash and “how much?”

Our partner, Objective Management Group has created a Smart-Sizing tool that is a must for these uncertain times.

If you need to right-size your sales organization and want to consider more than revenue and overhead into the equation, OMG’s Smart-Sizing tool will recommend who to retain based on the results of our Viability Analysis which takes into account:

  • Viability Analysis-Which salespeople are not part of your short-term future?
  • Savings and Opportunity Analysis– How much will you save; how much potential does your salesforce have?
  • Role Analysis-What is the ideal role for each salesperson?
  • Pipeline Analysis– How viable is the pipeline?

This is an inexpensive tool based which uses sales science and validated predictive findings, along with your customized overhead variables.

To learn more, click on this link.

Any questions, please call us at 630-560-3614

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Responses to the Top 3 Most Common Objections/Stalls during the Pandemic

To everyone that participated in our survey last, we want to thank you.

We have taken your TOP 3 most common stalls/objections and created appropriate responses for each of the Top 3.

The real reason to be able to handle these is to keep the conversation moving & not get stuck, or worse, PANIC because we were not ready or prepared.

Selling and interacting is changing in this environment. It is not just about your product or service (and attempting to “close”) …it is about understanding and keeping the conversation & relationship OPEN!

To handle the objection or stall well, each response has 2 parts:

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Your teams are probably NOT effectively working from home!

As the sales leader, you ask yourself: “How are the “troops” doing, working remotely?”

Your inbox has been loaded with ‘advice” on communication, coaching, and giving feedback and encouragement during sales people this unsettling time.

The customers/prospects are “playing defense,” meaning they do not want to lose their business. You want your salespeople to play “offense,” make the calls, adjust their traditional selling style to sell remotely. Strong leadership and management are needed now, more than ever. The Sales staff are now all set up to work from home, learned how to use Zoom. With this change in sales strategy, and each person working alone, without close supervision, in this new environment, what could go wrong?

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“Company spending freeze; Budgets drying up; Putting the brakes on.” NOW WHAT???

Sound familiar over the past couple weeks? As a Leader, how do you help your people overcome their fear? What MUST you do to help them separate their “sales mission” from all the “noise” they are hearing (and possibly believing?)

Depending on the age & experience of your sales team, if they didn’t go through the 2008-2009 Financial crisis and recession—they are in SHOCK and DENIAL! This is an unprecedented time.

Help them with their MINDSET. Where is YOUR business today? Give them guidance, hope and direction:

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Real Sales Leadership for your “Remote” Sales People

We’ve all been inundated with ‘tips” on the internet on “how to work remotely” over the past week. Sales Leadership is NOW critical.

In this time of remote selling – telephone skills are more important than ever.

Your people want to know: “What should I do? AND…” What do I say?”  AND… “How should I start my phone call in this “crazy time?”

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Kash Sales Brief: The “AS WE AGREED TO LETTER”

Problem: good intentions, incomplete communications and missed expectations typically create delays, misunderstandings, misinterpretations and missed closing opportunities.

 So, what do we do to be better in our communication to get agreements & commitments?

We must adopt a clearly written letter/email that spells out the “expectations” for “Both Parties” regarding:  What is needed and expected, as a next step!

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Kash Sales Brief: Time Management

Time is the salespersons #1 asset. It’s also a “depleting” asset. We can’t “recapture” time.

Insight: “You can’t manage time; you can only prioritize & manage your activities and what you do with your time.”

How we spend our time is most critical.

We’ll share 3 major components of Time/Asset Management.

1. Organization:

  • What activity needs to be planned & prioritized in order to reach your personal/sales/income goals…. weekly and daily?

2. Action:

  • Focus on “behaviors” which produce your desired results—while also addressing distractions, low priorities and time wastersthat “steal” our valuable time away from sales. (Make a “contract” or agreement with yourself to stay focused on what activities & action steps get you results.)

3.Evaluation:

  • At the end of the week: Evaluate your “achievements.” What behaviors and techniques allowed you to achieve your weekly goals?
  • What, if any, problems or setbacks did I encounter? How will I address/overcome them ?
  • Did I make the “right choices” with my time this week?
  • What can I learn from this week to be better Organized next week & the week after?

The “Pay-Off.”  When you follow these 3 step components, every week…you will see an increase in your productivity and ultimately, your results.

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Sales Recruiting & Hiring: What’s at Stake?

It’s like a “Blind Date.” You “Hope” you won’t be disappointed and you “Hope” it might “Work Out.”

Let’s face facts; you’re frustrated because it’s difficult in this 4% unemployment economy-you’ve done some work. Like:

·        You (or HR) have a Sales position job description.

·        You’ve advertised your sales opening.

·        You’ve looked at countless resumes …who have “experience” in sales, but not quite the experience you need for your unique sales role or market.

·        You’re unhappy because you’ve interviewed people who you “liked” but…you’re not sure. You’re not even sure or confident in your interviewing skills (FYI- only 5 % of managers have had any interviewing training—you’re not alone.)

·        You are “subjective” and follow your “gut instinct” when interviewing—“After all, they were likable & they have a great personality… AND…I’d buy from them.”

·        Poor hires have cost you a good amount of money in the past, not to mention lost time and lost opportunities.

·        You’re tired of “being sold” by sales candidates…who, once hired, don’t produce like they said they could in the interview.

·        You’ve heard about Sales hiring assessments, maybe have even used a personality test in the past, without much success. It didn’t really focus sales capabilities like sales skills & competencies, Sales DNA, Sales development or questions to probe in an interview.

Let us share solid, data driven information about the #1 Sales Hiring Assessment from our Partner, Objective Management Group

Click here: To Explore the Data and Science of Salesforce Selection

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Navigating Today’s Sales Landscape

Today’s decision makers are busier than ever, many are doing “more” with less.

Fact:

Decision Makers face ever-escalating “unrealistic” expectations to do more, do better, be faster!!!

Many are: Too Busy to: Deal with problems that haven’t YET reached the “crisis stage”

The result?

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Overcoming Prospect “Delays, Misunderstandings, Misinterpretations and Closing Delays”

In a world of procrastinators, there always appear to be delays or excuses (often times in the summer, prospects tell salespeople that they’ll address something after they’re back from vacation). These delays are frequent as holidays (like Labor Day) approach, as it is convenient for the prospect to procrastinate, “with the holiday approaching…” 

Here’s a quick, effective way to help move deals forward and overcome prospect delays.

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